Welcome to Shades Bitterne – a brand-new destination for luxury tanning and collagen therapy. Experience the signature Shades standard, now reimagined in a stunning new space designed for pure relaxation and radiance.
Vitamin D Production
UV rays from tanning beds can stimulate the production of Vitamin D in the skin, which is important for bone health, immune function and overall well-being.
SKIN CONDITION RELIEF
UV radiation was shown to provide a variety of advantages for various skin disorders. Indoor tanning using measured levels of UV radiation will help heal acne, psoriasis, and eczema.
Mood
enhancer
Exposure to UV light has been linked to improved mood for some people, potentially due to the release of endorphins, which are natural mood lifters.
Despite these benefits, it’s crucial to be aware of the significant risks associated with tanning bed use.
The World Health Organization classifies UV tanning devices as carcinogenic, and many health organizations advise against their use for cosmetic tanning.
It’s always best to consult with a healthcare profesisonal before using tanning beds.
A LEGACY OF LUXURY,
NOW IN BITTERNE
Founded in 2018, Shades has become synonymous with tanning excellence across Hampshire. What started as a passion for helping people feel confident in their skin has evolved into a premium experience trusted by hundreds of loyal clients.
At the heart of Shades is a simple belief – confidence radiates from within. Every client is welcomed like family, every visit is tailored to you, and every detail is designed to make you feel cared for.
Our new Bitterne location represents the next evolution of that philosophy. A beautifully designed studio where modern tanning meets timeless luxury, where our expertise meets your glow. This is more than a new address; it’s a new era for the Shades brand.
Brett
Our clients say it best
Shades isn’t just a studio, it’s an experience.
Enhance. Nourish. Extend.
Your glow doesn’t stop when your session ends.
Our in-studio product range has been carefully selected to complement your treatment – from intensifying bronzing accelerators to collagen-enriched skincare that locks in hydration and radiance.
Our team will help you choose products suited to your skin type and tanning goals, ensuring your results last longer and look even more flawless.
Leave with more than a tan. Leave with confidence.
Every visit is designed to be more than a treatment – it’s a moment of calm in your day, a reset for your mind, and a celebration of you.
From the gentle warmth of our tanning and collagen beds to the thoughtful touches that define the Shades experience, you’ll leave feeling refreshed, recharged, and radiant.
This new studio marks the next evolution of that promise.
A beautiful, welcoming space where expertise meets elegance – and where every shade of you is celebrated.
Get in touch
We would love to hear from you! Whether you have a question or just want to to know what we have going on, you can find all the information you need below.
Visit us
14 W End Rd, Bitterne Village, Southampton SO18 6TG